Since 80% of hair is protein... Introducing the ReFa MILK PROTEIN SHAMPOO / ReFa MILK PROTEIN TREATMENT / ReFa MILK PROTEIN OUTBATH TREATMENT, formulated with natural milk-derived ingredients1 to leave your hair smooth and manageable.
The "ReFa MILK PROTEIN SHAMPOO," "ReFa MILK PROTEIN TREATMENT," "ReFa MILK PROTEIN OUTBATH TREATMENT" will be released on Friday, August 30, 2024.
Additionally, from July 11 (Thu) to August 29 (Thu), we will be accepting pre-orders for "ReFa MILK PROTEIN SHAMPOO＆TREATMENT SET," "ReFa MILK PROTEIN SHAMPOO＆TREATMENT＆OUTBATH TREATMENT SET" on the MTG’s online store.
ReFa focused on the fact that 80% of our hair is made up of protein. When we talk about hair care, we tend to focus on moisturizing (moisture care), but the truth is that most of the components lost due to daily hair damage are actually proteins. Therefore, the entire lineup of the ReFa MILK PROTEIN hair care line is formulated with natural milk-derived protein1, which has a high affinity with hair, and White Smooth Complex2. Daily use of this line replenishes your hair with plenty of protein1, leading to smooth, silky hair that feels soft to the touch.
■Product Lineup
ReFa MILK PROTEIN SHAMPOO
A shampoo that replenishes protein with a rich milk foam
This shampoo gently cleanses and moisturizes damaged, tangled, and brittle hair, leaving it smooth and hydrated. The rich, creamy foam envelops the hair, minimizing friction and reducing damage. Infused with natural milk-derived protein1, it helps to nourish your hair, leaving it smooth and manageable.Price: 500mL 1,980 yen (including tax)
430mL (Refill) 1,540 yen (including tax)
Release date: August 30, 2024
Availability: LOFT stores nationwide, MTG’s online store, select beauty salons, and other retailers with sequential release.
Note: Please contact each store for information on product availability.
ReFa MILK PROTEIN TREATMENT
Treatment that combines strong repair and smooth manageability
This treatment can provide smooth, flowing finger-combing and repair your hair from within. It repairs internal gaps with natural milk-derived protein1 and thoroughly reconstructs the hair surface, leaving your hair with a luxurious, smooth texture from root to tip.Price: 500g 1,980 yen (including tax)
430g (Refill) 1,540 yen (including tax)
Release date: August 30, 2024
Availability: LOFT stores nationwide, MTG’s online store, select beauty salons, and other retailers with sequential release.
Note: Please contact each store for information on product availability.
ReFa MILK PROTEIN OUTBATH TREATMENT
Leave-in treatment for extra protein care
This treatment instantly melts into your hair upon contact, deeply repairing and restoring it. In addition to natural milk-derived protein1 and White Smooth Complex2, it also contains phyto-oil, providing a silky-smooth feel and a beautiful shine to your hair.Price: 100g 1,980 yen (including tax)
Release date: August 30, 2024
Availability: LOFT stores nationwide, MTG’s online store, select beauty salons, and other retailers with sequential release.
Note: Please contact each store for information on product availability.
1 Hydrolyzed milk protein, Tryptophan (hair conditioning agent)
2 Laurdimonium hydroxypropyl hydrolyzed keratin, Cetearamidoethyl diethonium hydrolyzed rice protein, Butyrospermum parkii (shea) butter, Mother of pearl extract, Hydrolyzed silk PG-propyl methylsilanediol, Hydroxypropyltrimonium hydrolyzed soy protein (moisturizer)
