Introducing the ReFa BRISTLE OAK, a collaboration product of the three companies Karimoku Furniture x Nousaku x ReFa
We are pleased to announce the launch of the ReFa BRISTLE OAK on February 22, 2024. In addition, prior to the release of the product, a presentation on the completion of the ReFa BRISTLE OAK product was held on January 29, 2024 by Karimoku Furniture Inc. (Head Office: Higashiura-cho, Chita-gun, Aichi Prefecture; President: Masatoshi Kato), Nousaku Corporation (Head Office: Takaoka-shi, Toyama Prefecture; President: Chiharu Nousaku), and MTG Co., Ltd.
ReFa has a new project mission of "sharing the professional skills that weave Japanese tradition to the world," and has developed a product series that fuses ReFa with "professional skills" to convey the value of "beauty" unique to Japan.
The third product, the ReFa BRISTLE OAK, is the result of our pursuit to give shape to our commitment to materials, design, and the finish of the hair after use.
With the cooperation of Karimoku Furniture, a Japanese wooden furniture manufacturer, and Nousaku, a cast metal manufacturer established over 100 years ago, the ReFa BRISTLE OAK was born as a product that embodies the spiritual beauty unique to Japan, as well as offering the "luxury of traditional craftsmanship blended into daily life."
To mark the completion of the project, representatives from Karimoku Furniture, Nousaku, and MTG gathered at Tokugawaen (Garden Restaurant Tokugawaen, Tokugawa-cho, Higashi-ku, Nagoya City), a famous garden associated with the Tokugawa family in Nagoya, to discuss their thoughts on the development of the ReFa BRISTLE OAK, tradition and future.
■ Collaboration Background
In the course of developing the first and second series of products, we have combined the "skills of professionals" with ReFa, and have been conveying the value of "beauty" that is unique to Japan. We have come to believe that tradition is not only about the finished form of a craft or its techniques, but also about the culture and spirit of Japan that have been passed down from generation to generation. We also realized that the reason we still find crafts beautiful today is because the people who have passed them down have continued to evolve their crafts to meet the needs of the times.
ReFa, together with Karimoku Furniture and Nousaku, both of which possess "professional skills" and value the "spirit of Japan" and the desire to "fuse tradition with sensitivity reflecting the times," has been creating products that break away from existing boundaries and sometimes even change people's lifestyles with light-hearted ideas. The three companies have collaborated to create new products that not only offer "beauty" as a product and "beauty" that can be experienced through daily use, but also a sense of spiritual "beauty" that is unique to Japan.
■ Comments from each company
Karimoku Furniture Inc. / Hiroshi Kato, Executive Vice President
Trees are a very familiar part of our lives. As a wooden furniture manufacturer, we take wood as a resource very seriously, and make full use of the blessings of nature and connect it to the future.
The handle of the ReFa BRISTLE OAK is made of natural wood, which is soft and warm to the touch. I would be happy if the charm of wood is conveyed to more people as something they can hold in their hands every day to work on self-improvement.
Nousaku Corporation / Chiharu Nousaku, President & Representative Director
Cast metal has been a part of our daily lives and used as a tool for a long time. The brass used in the creation of this product is a material that will develop an aged aura as it is used, and will become more and more beloved.
As a manufacturer, we would be very pleased if more people become familiar with the craftsmanship and history of casting, a traditional craft of Takaoka, and continue to use it with care for many years to come through our beauty-related products, which are a new challenge for our company.
MTG Co., Ltd. / Tsuyoshi Matsushita, President & Representative Director
Japan has a unique sense of beauty that has been nurtured by its history and climate since ancient times. The Japanese archipelago is truly a treasure trove of tradition, technology, culture, and nature, rooted in every corner of the country. We want to incorporate the beauty unique to Japan with ReFa's unique fusion philosophy to create new and valuable products that can only be made possible by ReFa, in a fusion of tradition and innovation that is relevant today. We were able to create the ReFa BRISTLE OAK by sharing these desires. I appreciate this collaboration.
We hope that holding the ReFa BRISTLE OAK, which is the result of a collaboration of completely different categories (woodworking ⅹ cast metal ⅹ beauty), will be a special experience of touching the unique Japanese "beauty" with the palm of your hand. I believe this experience will be a special one, not only for people in Japan, but also for people around the world.
■ Product overview
Product name: ReFa BRISTLE OAK
Price: 39,600 yen(including tax)
Release date: February 22, 2024
Availability: MTG’s online shop
After that, it will be available in department stores and duty-free shops throughout Japan.
■ About Karimoku Furniture Inc.
Karimoku Furniture Inc. is a wooden furniture manufacturer founded in 1940 in Kariya City, Aichi Prefecture. It continues to pursue unique manufacturing that combines technology and craftsmanship with the desire to "make furniture that is worthy of 100-year-old wood."
Karimoku Furniture Corporate Website: https://www.karimoku.co.jp/
■ About Nousaku Corporation
Nousaku Corporation is a casting manufacturer founded in Takaoka City, Toyama Prefecture, in 1916. To bring traditional technologies into the present and pass them on to the next generation, Nousaku is committed to researching materials and technologies, developing products that it can be proud of not only in Japan but around the world.
Nousaku Corporate Website: https://www.nousaku.co.jp/