The beloved ReFa LOCK OIL now has a new package design. New lineup with the addition of ReFa LOCK TREATMENT, which locks in beauty using heat, to be expanded as the ReFa LOCK series.

The beloved ReFa LOCK OIL now has a new package design. New lineup with the addition of ReFa LOCK TREATMENT, which locks in beauty using heat, to be expanded as the ReFa LOCK series.

EN/CN RELEASE BASIC

We are pleased to reveal the new package design of our beloved styling oil, ReFa LOCK OIL, which has surpassed a total of 1 million units* in sales. The renewed design is set to be released on October 18, 2023.


Note: Total number of ReFa LOCK OIL series units shipped from October 2020 to May 2023


That day, we will also release the ReFa LOCK TREATMENT, a leave-in treatment that locks moisture into your hair, leaving it light and soft in just one step before hair drying.


ReFa LOCK OIL and ReFa LOCK OIL LIGHT are popular for their innovative approach in protecting hair from thermal damage by being used as a pre-styling treatment. The packaging design has been updated to express the uplifting and euphoric feeling that comes with hair styling.


In addition, the ReFa LOCK TREATMENT, which protects your hair from daily hair drying, is now available. By taking advantage of the hair dryer's heat, heat-protecting ingredients1 seal the cuticle to prevent over-drying and lock in moisture.
The ReFa LOCK series will continue to expand its lineup in 2024 and beyond using customer feedback to innovate in hair care with the unique approach of ReFa.


1. Gamma-Docosalactone, Meadowfoam Delta-Lactone (hair conditioners), Levulinic acid (repair)



■ Product Overview

Product name: ReFa LOCK OIL
Price: 2,640 yen (including tax)
Volume: 100mL
Release date: The new package will be available starting on Wednesday, October 18, 2023.
It will replace the current package in the market.

Product name: ReFa LOCK OIL LIGHT
Price: 2,640 yen(including tax)
Volume: 100mL
Release date: The new package will be available starting on Wednesday, October 18, 2023.
It will replace the current package in the market.

Product name: ReFa LOCK TREATMENT
Price: 2,640 yen(including tax)
Volume: 100g
Release date: October 18, 2023
Availability: It will be available to hair salons and esthetic salons nationwide before being released to consumers



ReFa LOCK OIL・ReFa LOCK OIL LIGHT
ReFa LOCK TREATMENT


News Index

おすすめ記事

S