Innovative beauty brand ReFa has launched a brand new product line: ReFa BEAUTECH. The brand's first hair dryer and straight iron (the ReFa BEAUTECH DRYER and the ReFa BEAUTECH STRAIGHT IRON, respectively) launched October 16, 2019 and are now available at hair salons nationwide.

ReFa BEAUTECH is a new tech-based product line from ReFa that provides at-home beauty treatments of an extraordinarily high caliber. The inaugural ReFa BEAUTECH products replicate the techniques of professional Japanese hairstylists with cutting-edge technology. Thanks to this technology, these revolutionary products approximate the highly skilled eyes and hands of experienced haircare specialists to elevate your haircare regimen to a professional level while preventing damage from heat, water and pressure.

Designed for ease of use, the ReFa BEAUTECH DRYER and the ReFa BEAUTECH STRAIGHT IRON allow you to enjoy a professional haircare experience at home with silky soft, healthy-looking results--like you've just stepped out of a salon.

The brand will expand the ReFa BEAUTECH collection with even more innovative products in the months and years to come.

■Product Overview
Product name: ReFa BEAUTECH DRYER
Release date: October 16, 2019
Modes: HIGH / LOW / COOL
Sensor settings: MOIST / VOLUME UP / OFF
Colors: White, black

Product Overview
Product name: ReFa BEAUTECH STRAIGHT IRON
Release date: October 16, 2019
Temperature settings: 140°C / 160°C / 180°C / 200°C / 220°C
Color: White

ReFa BEAUTECH DRYER Website
ReFa BEAUTECH STRAIGHT IRON Website